Crosstown Dental opens new location near University of Memphis
Susan Ellis
Memphis Business Journal
Orange is the official color of the Crosstown Concourse, so Crosstown Dental Group went with it for that location, which opened three years ago.
But, for their new location at 431 S. Highland Ave. in Highland Row, they opted for blue and gray — University of Memphis colors — that isn't so University of Tennessee suggestive.
The new office, which will known as CDG, opened on Monday, Sept. 21. They will be open from 8:30 a.m. to 5 p.m., Monday through Friday.
"We wanted to reach a different part of Memphis," said Crosstown Dental owner Dr. Daniel Bird.
Bird liked the site because of its similarity to Crosstown.
"We thought that this was very similar to the Concourse space in that we have a lot of people coming and going from this location," he said. "There's apartments here, there's retail, there's food."
Crosstown Dental's specialty is the no-wait service. If your appointment is at 9 a.m., you'll be seen at 9 a.m. Bird said it's the perfect model for COVID-19 times.
"Our model — and the way we operate — works perfectly for COVID because we don't have a waiting room," he said. Instead, they have areas for others, like family members, to sit. They call them lounges.
Bird believes another selling point of Crosstown Dental is its efficiency.
"My goal is to do a root canal and a crown in an hour," he said.
They can manage this via their digital lab. The dentists get their measurements and other details and email it to the dental lab at their offices at Crosstown.
One notable thing about this location is their dental chairs. They are monogrammed with the Crosstown Dental logo. They are from A-dec. A-dec specializes in dental equipment, from chairs to lights.
During a visit to the A-dec facilities in Oregon,Bird noticed monogrammed chairs that A-dec had made for the White House and mentioned that he wanted it for his offices. They told him that the only monogramming they did was for the White House. But, then, A-dec delivered the chairs with Crosstown Dental's logo.
The plan now is to have the dentists — Dr. Bird and Dr. Jessica Jordan — to switch off weeks: one at Crosstown, the other at Highland.
One thing they don't want to be is an average dental office.
"He's a realist and he knows people hate the dentist," said Ben Fant of Farmhouse Branding, which is working with Crosstown Dental. "When we first met, he said, 'I want every stereotype of the dentist gone.' From old, dumb magazines laying around to the terrible noises and terrible music and the terrible logos — the toothbrush or teeth. We call it the un-dentist because everything here is very unconventional."
