Basecamp Fitness in East Memphis was one of the first locations for the new, nationwide HIIT workout franchise. Unique features include a retail space, a striking, lighted graphic wall as you enter your workout, and installation of multiple-screen displays to keep track of your progress. While building this tenant infill space, GTG worked with the franchisee and corporate office to help develop brand aesthetics that will be incorporated in future locations across the country.

Joe Luther, photography