The Genesis of Wolfchase project represents a modern commercial investment designed for long-term impact within one of Memphis’s most active retail corridors. Completed in October 2025 at a cost of approximately $8.7 million, the facility reflects a commitment to quality, durability, and visibility while reinforcing the evolving Wolfchase commercial landscape.

From its inception, the project was envisioned as a premium, future-ready facility aligned with the Genesis brand’s elevated identity. Grinder, Taber & Grinder delivered the project within a 12-month construction timeline while meeting Genesis Motor America’s exceptionally rigorous brand standards. Close collaboration among the owner, design team, engineers, and trade partners ensured precise execution and exceptional craftsmanship throughout.

Architecturally, the building establishes a strong contemporary presence through a prominent curtain wall system that enhances the streetscape and floods the showroom with natural light. Inside, refined finishes, clean lines, and thoughtfully planned sightlines create an open, sophisticated environment that elevates the customer experience beyond traditional automotive facilities. The result is a high-performing commercial asset that delivers lasting value for both users and the surrounding community.